This special, longer episode is part cosy conversation, part marketing masterclass. Claire sits down with writer and book coach Kim Duke (kimdukewrites.com) to unpack Scribbly, her joyful snail-mail writing membership that’s built to be evergreen, scalable, and sustainable.
You’ll learn:
The truth about launching to an old list when you’ve changed niches (and how Kim rebuilt properly)
Why print advertising + a consistent email newsletter became her best growth engine
How to design tiers that reward commitment (and stop overgiving)
Evergreen content, environmental choices, and keeping production costs under control
Practical logistics: printers, weights, postage bands, strike workarounds, and weekly fulfilment
Simple ways to add delight (postcards, prompts, QR codes) without killing your margins
Using a front-end membership to feed higher-ticket offers (book coaching) without burnout
The mindset that keeps a membership profitable, calm, and fun
If you love the idea of a light-touch, paper-based membership - or you just want a fab, real-world model to borrow - this is for you.
You can find Kim here:
Instagram | kimdukewrites.com
Bookmarks
00:12 | Introduction and Welcoming Kim |
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00:44 | Kim's Background and Business Overview |
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01:37 | About Scribbly Membership |
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05:28 | Kim's Personal Journey and Life Changes |
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08:05 | Launching the Membership and Challenges Faced |
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10:53 | Marketing Strategies and Print Advertising |
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17:35 | Membership Benefits and Structure |
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24:00 | Pricing Model and Commitment Rewards |
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34:02 | Logistics and Cost Management |
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44:38 | Member Stories and Testimonials |
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54:45 | Importance of Newsletters and Experimenting |
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58:31 | Financials and Managing Costs |
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1:02:51 | Designing the Membership for Long-term Success |
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1:06:56 | Freedom and Flexibility Offered by the Membership |
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1:09:30 | Lessons Learned and Future Improvements |
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