The Membership Podcast

Interview with Tonya Russell - The Yoga Circle

October 02 · 30 mins 43 secs
Transcript
Show notes

A Laptop, a Webcam & $2K/Month: Tonya’s Simple Yoga Membership Story

When New Zealand yoga teacher Tonya Russell saw lockdowns threaten her studio, she made a brave pivot: moving her classes online and creating Yoga Circle — a calm, friendly membership for women (mostly 40+) who want strength, balance, and the deeper confidence of keeping promises to themselves.

In this inspiring conversation, Tonya shares how she built a £2k/month recurring income stream from something she was already doing, with nothing fancier than a laptop, webcam, and a box to stand it on. She talks honestly about mindset wobbles, tech fears, and how simple choices gave her freedom, flexibility, and the power to change another woman’s life when she needed housing.

Whether you teach, coach, or simply have a skill you’d love to turn into a low-stress membership, this episode will leave you thinking, “I could do that.”

What You’ll Learn

  • How Tonya moved from an in-person yoga studio to an online membership during Covid

  • The mindset shift that helped her show up confidently on camera (and why she swears by a good lipstick!)

  • Practical, low-tech ways to film and run live online classes without fancy gear

  • Why recurring income changed her money mindset and gave her life flexibility

  • How to plan for the “mind monkeys” - those doubts that stop you launching

Links & Resources

Tonya’s website: Yoga Circle

Connect with Tonya on Facebook

Learn more about building Light-Touch™ memberships: Recurring Income Academy.


Bookmarks

00:12

Introduction to Tanya's Yoga Membership


00:19

Yoga Membership Overview and Benefits


00:34

Empowering Women through Yoga


00:53

Challenges of Traditional Yoga Classes


01:31

Target Audience: Yoga Circle


02:40

The Concept of a 'Do Along' Membership


05:07

Inspiration behind Starting the Membership


05:31

Impact of COVID-19 on Business Operations


06:34

A Story of Community Support


08:03

Overcoming Self-Doubt and Growth


09:54

Filming Yoga Classes during Lockdown


11:32

Simplified Filming Setup


13:20

Transformative Impact on Members


15:43

Launching the Online Yoga Membership


18:02

Financial Impact of the Membership


20:41

Current State and Growth of the Membership


22:07

Members' Personal Success Stories


25:41

Positive Self-Perception and Posture


26:49

Benefits of Running an Online Membership


27:50

Advice for Aspiring Membership Creators