A Laptop, a Webcam & $2K/Month: Tonya’s Simple Yoga Membership Story
When New Zealand yoga teacher Tonya Russell saw lockdowns threaten her studio, she made a brave pivot: moving her classes online and creating Yoga Circle — a calm, friendly membership for women (mostly 40+) who want strength, balance, and the deeper confidence of keeping promises to themselves.
In this inspiring conversation, Tonya shares how she built a £2k/month recurring income stream from something she was already doing, with nothing fancier than a laptop, webcam, and a box to stand it on. She talks honestly about mindset wobbles, tech fears, and how simple choices gave her freedom, flexibility, and the power to change another woman’s life when she needed housing.
Whether you teach, coach, or simply have a skill you’d love to turn into a low-stress membership, this episode will leave you thinking, “I could do that.”
What You’ll Learn
How Tonya moved from an in-person yoga studio to an online membership during Covid
The mindset shift that helped her show up confidently on camera (and why she swears by a good lipstick!)
Practical, low-tech ways to film and run live online classes without fancy gear
Why recurring income changed her money mindset and gave her life flexibility
How to plan for the “mind monkeys” - those doubts that stop you launching
Links & Resources
Connect with Tonya on Facebook
Learn more about building Light-Touch™ memberships: Recurring Income Academy.
00:12 | Introduction to Tanya's Yoga Membership | |
00:19 | Yoga Membership Overview and Benefits | |
00:34 | Empowering Women through Yoga | |
00:53 | Challenges of Traditional Yoga Classes | |
01:31 | Target Audience: Yoga Circle | |
02:40 | The Concept of a 'Do Along' Membership | |
05:07 | Inspiration behind Starting the Membership | |
05:31 | Impact of COVID-19 on Business Operations | |
06:34 | A Story of Community Support | |
08:03 | Overcoming Self-Doubt and Growth | |
09:54 | Filming Yoga Classes during Lockdown | |
11:32 | Simplified Filming Setup | |
13:20 | Transformative Impact on Members | |
15:43 | Launching the Online Yoga Membership | |
18:02 | Financial Impact of the Membership | |
20:41 | Current State and Growth of the Membership | |
22:07 | Members' Personal Success Stories | |
25:41 | Positive Self-Perception and Posture | |
26:49 | Benefits of Running an Online Membership | |
27:50 | Advice for Aspiring Membership Creators |