Membership Diagnostic
Your numbers
What this is for: so the tool can see where you are. Last month's figures, or a typical month. Fill in what you know and leave the rest.
More detail (worth adding, but you can skip it)
What if (play with the numbers)
Where your members come from
What this is for: to see which places actually bring members in. Rough numbers are fine. Leave anything that doesn't apply.
Two numbers for each place. How many people you have there now, and how many of your members first came to you that way. Rough is fine, and skip anything you don't use. Open the ones that apply to you.
Where your members came from
What are you doing now to grow the membership?
How often you do each of these at the moment. It changes which growth strategies come first.
The check-up
What this is for: to find what is missing. The question behind every one of these: is it about the membership? Posting, emailing and teaching about your subject does not count here. Yes, partly or no. Anything not answered counts as no.
What is holding you back
What this is for: the answer, and what to do about it, in order.
Where they are on the journey
The number at each point, and what is not in place. Work through whichever stage is losing them.
What to do, in order
Growth strategies for this membership
Ranked for these numbers. Tick the ones you're doing.
Numbers to check
Same day every week. These are the ones not checked yet.
Your numbers against what is normal
Rough figures from across memberships, so you know whether yours is fine or not. Your own numbers are in the right-hand column.
Saved versions and progress
Darlington
DL2 2QS
United Kingdom
