Some memberships change businesses. Others change lives.
Anne Gage’s does both, while helping horsewomen across the world get back in the saddle with confidence, joy, and connection.
Meet The Horse Riding Confidence Club, a supportive community for anxious midlife riders who want to rebuild their confidence, deepen their bond with their horses, and enjoy riding again… without fear or pressure.
A quiet revolution for anxious riders
Anne is The Horse Riding Confidence Coach, and she’s been helping riders overcome nerves and find joy again for years.
But she wanted more consistency in her income, and a way to serve more women, without burning herself out.
“I thought memberships had to be loads of work with content libraries and constant lessons. But after taking Claire’s Membership Course, I realised I could keep it simple.”
So she launched a no-content, calls-only membership built entirely around what she already does best: conversation, coaching, and compassionate support.
What’s inside The Club?
Bi-weekly Zoom coaching calls (no prep, just powerful conversations)
A private Facebook group for support between calls
Direct access to Anne via email, DM, or WhatsApp
A warm, welcoming, judgment-free community of midlife women who love their horses and are learning to love riding again
“It’s not just about riding. It’s about confidence, partnership, and feeling seen.”
Starting with a warm audience
Anne launched the club through email and social media, reaching out to her warm audience.
She also offers webinars and discovery calls to bring new people in gently, especially those who are nervous or unsure if they’re “ready.”
And it’s working.
The Club now has 9 lovely members from all over the world and it brings in around $500/month CAD (some pay monthly, some quarterly).
A different kind of membership
This isn’t a content-heavy hub. There are no endless video lessons, no downloadable PDFs, no pressure.
Instead, The Confidence Club is based on real-time support and deep connection.
“I love that it’s so little work for me but delivers so much value to my members. It’s conversations, not curriculums.”
It’s also proof that you don’t need a fancy platform or a huge audience to create something that works for you and your clients.
What Anne’s most proud of
The community.
The women inside The Club have created friendships across countries and time zones. They’re showing up, sharing openly, and supporting each other through fear, setbacks, and small wins.
“It’s so supportive and judgment-free. And they’ve genuinely become friends.”
What’s next?
Anne’s dream is to double her membership to around 20 women.
And beyond that?
“I’d love to host an in-person confidence-building riding holiday, maybe in France, Portugal, Ireland, or even here in Canada.”
Because for Anne, this is about more than income. It’s about making horse time joyful again for women who have carried anxiety for far too long.
Final thoughts
Anne thought she needed a big library, a slick funnel, and loads of tech to make a membership work.
She didn’t.
She used her existing expertise, served her existing audience, and kept things light-touch.
And now? She’s helping midlife horsewomen follow their passion again.
Join The Club: confidenthorsemanship.com/horse-riding-confidence-club
Facebook: Horse Riding Confidence Coach
Instagram: @annegagecoach
Website: confidenthorsemanship.com
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