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A Creative Club Thatโ€™s Growing on Purpose

Real Life MembershipsยทClaire MitchellยทJun 24, 2025ยท 2 minutes


๐Ÿ“ Maidenhead, Berkshire | ๐Ÿ’ป www.linkedin.com/in/melanieaperry

Let me introduce the wonderful Melanie Perry and Julie Hyde Mew - and their membership - CR38IVES (pronounced โ€œCreativesโ€) is more than just a clever name. Itโ€™s a thriving business club for professionals in the creative industries, and itโ€™s grown into something powerful since launching in May 2022.

With 40 members and a strong, values-led community, the team behind CR38IVES is building something rare: a business club that actually puts its people first.

โ€œOur members, and their businesses, are the reason we love what we do. Itโ€™s a privilege to support them.โ€

So, whatโ€™s inside the membership?

  • Promotion of every member across social media, email newsletters, and more

  • Monthly Zoom networking meetings

  • Access to discounted training events

  • Private Facebook group

  • WhatsApp group

  • LinkedIn group

  • Private members area on the app

  • Plus, personalised support to help grow each creative business

The membership launched with a very low-priced โ€œlifetime membershipโ€ offer for the first six months - a bold way to start, but not something they'd repeat:

โ€œIf I started over, I wouldnโ€™t make it soooo cheap to join at the start. Iโ€™d do more of a proper launch with a run-up and only open doors at certain times.โ€

Growth so far has come from word of mouth and online visibility. But thereโ€™s a twist - not just anyone can join.

โ€œWe get loads of referrals, but weโ€™re picky - members have to be a good fit for the group.โ€

To help bring in more of the right people, theyโ€™ve introduced an incentive scheme and are currently trialling a partnership with another networking group.

Their proudest achievement?

โ€œHelping our members grow their businesses.โ€

CR38IVES currently brings in ยฃ300/month, but the bigger vision is clear. Melanie says โ€œI want to grow organically and build a large, strong, global community.โ€

With the right people, the right approach, and the right energy, it canโ€™t not happen!


๐Ÿ”— Find them here:
Join: mailchi.mp/cr38ives/join-cr38ives
Instagram: @cr38ives
Facebook: https://www.facebook.com/CR38IVES
LinkedIn: melanieanneperry


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