From Coaching Burnout to a Scalable, Soulful Offer That Still Feels Deeply Supportive
Kiran Ram is a functional health coach who supports midlife women through the physical and emotional transition of perimenopause and menopause.
Her private coaching practice was powerful, but not always sustainable. So in May 2025, she launched The Collective, a two-tier membership that allows her to work with more women in a more flexible, accessible way, without sacrificing the depth of her support.
“I love that seven women come together on the Q&A calls. It’s created more space in my life to learn and grow, so I can better support them.”
What’s Inside The Collective?
Unlike cookie-cutter wellness memberships, The Collective is designed to meet midlife women where they are, offering real support, tailored content, and meaningful connection.
It includes two membership tiers:
🟤 Root – $47/month
🟠 Thrive – $97/month (includes everything in Root plus extra coaching)
Both tiers receive:
✔ One New Training Each Month – Covering essential midlife health topics
✔ Two Live Q&A Calls – Support, clarity, and guidance on real issues
✔ Voxer Thursdays – Weekly voice-note support from Kiran herself
✔ Access to Discounted Lab Tests & Supplements
Thrive members also receive:
✔ A 20-Minute Private Coaching Call Each Month - For tailored, high-touch support
It’s a membership with heart, flexibility, and structure, helping women navigate midlife with clarity and calm.
How Kiran Launched It
The first launch went out to her existing email list of 747, with a waitlist of 16 women before the doors even opened. From that list, she welcomed her first 7 paying members.
“I feared no one would join… and worried I wouldn’t be able to sustain it.”
But they did join. And now she’s preparing to grow with confidence.
A Smart Growth Strategy (Coming Soon)
Right now, Kiran is building out a strategic collaboration with 40 experts who also serve midlife women, a smart, aligned approach that will open in September.
This upcoming visibility push will support her goal of reaching 15 Thrive members by the end of the year.
“Next time, I’ll run a live workshop instead of just a waitlist. That way, I can nurture people more directly.”
She’s also keeping current members engaged by asking for feedback, taking content requests, and offering just enough structure without pressure.
What She’s Most Proud Of
“That I’ve created a safe, open, and encouraging place for women as they navigate the transition into menopause.”
At $579/month in recurring income, The Collective is still in its early stages, but it’s already changing lives. And the model is scalable without losing the magic.
Final Thoughts
Kiran’s membership is proof that you can offer meaningful, personalised support without being glued to your screen 24/7.
She’s not chasing scale at all costs, she’s building something sustainable, steady, and deeply aligned with her purpose.
If you’re a midlife woman ready for real support, or a coach dreaming of building something similar, The Collective is a model to watch.
🌱 Join: kiran-ram-collective.mykajabi.com/join-now
🌐 Website: kiranram.com
📘 Facebook: facebook.com/kiranramhc
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