From 35 Years of Experience to a Modern Membership for Wedding Creatives
With over three decades in the wedding industry, Karina O’Donnell, the founder of The Wedding Business Mentor knew the truth: most creative professionals are brilliant at what they do, but are totally overwhelmed by the business side.
So, in January 2025, she launched The Wedding Business Box - a support-focused membership to help wedding and creative professionals grow with confidence, structure, and community.
“I get to work with wonderful people who have a passion for their product or service, but struggle with the day-to-day business and marketing side of things.”
Now with 10 founding members, the membership is growing steadily through word of mouth and consistent visibility, no ads, just real relationships.
What’s Inside The Wedding Business Box?
This is a practical, supportive membership designed to meet busy creatives where they are. Members receive:
✔ A Monthly Training PDF + Workbook – Focused on business growth strategies
✔ Live Monthly Coaching Sessions – For hands-on support and accountability
✔ Monthly Q&A Calls – To troubleshoot and overcome business challenges
✔ A Private Facebook Community – For connection and ongoing motivation
✔ “Mentor in Your Pocket” Access – Ongoing WhatsApp-style support
✔ Quarterly In-Person Meetups – To build real-life business friendships
✔ Bonus: A Business Directory – Members are featured and promoted
It’s a blend of personal support, practical content, and connection with like-minded creatives.
From Conference to Community
The membership launched after a conference-style training event in November 2024, which brought together 34 attendees. That initial buzz turned into paying members, and more continue to join via:
📣 Word of Mouth
📱 Organic Social Media
🤝 Local Face-to-Face Networking
Her biggest marketing lesson?
“I wish I’d built my audience bigger before launching, so I could have had more members right from the start.”
Still, it’s growing at the perfect pace for the founder, and the community it serves.
Overcoming Imposter Syndrome (Even After 35+ Years)
Despite her deep experience, self-doubt crept in.
“The biggest challenge has been imposter syndrome. I know I know my stuff… but I had to remind myself of that.”
Support from her early members and referrals from the community have helped her step fully into the role of mentor.
“The fact that other members recommend me at networking events is very humbling.”
Right now, the membership brings in £270/month, and it’s laying the foundation for something much bigger.
What’s Next?
“I want to grow the membership and upsell additional workshops.”
It’s a boutique offer, built with care, and the perfect foundation for a premium workshop ladder and deeper group coaching offers down the line.
Final Thoughts
The Wedding Business Box proves you don’t need hundreds of members to build something meaningful. What you need is a real reason to serve, solid support, and a willingness to show up and grow.
This isn’t a mass-market membership, it’s a high-touch, high-care space that’s already making a difference.
Want to explore it for yourself?
Join: theweddingbusinessbox.co.uk/join-the-...
Website: theweddingbusinessbox.co.uk
Facebook: facebook.com/theweddingbusinessmentor
Instagram: @theweddingbusinessmentor
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