How Rhian Mills Built a Low-Touch, High-Impact Sleep Support Membership for Mums

From One-on-One Consultancy to a Scalable Recurring Income Model

As a baby and child sleep consultant, Rhian Mills knew firsthand how exhausting parenting can be—and how important it is to have expert support. But relying solely on one-to-one consultations meant her time (and income) were limited.

So she created The Rested Mamahood—a membership that gives tired parents ongoing sleep support, while providing Rhian with a steady, low-maintenance recurring income.

Now, with 30 members and growing, The Rested Mamahood is helping parents get more sleep—without outdated, distressing “cry it out” methods.

"The membership is just so easy to run! It's fun, reliable, and members love it."

What’s Inside The Rested Mamahood?

Unlike quick-fix sleep plans, The Rested Mamahood gives parents ongoing, expert-led guidance in a flexible, supportive format:

✔ An Online Course – Covering sleep foundations for babies and young children.
✔ A Private Facebook Group – A space to ask questions and connect.
✔ Two Monthly Calls – Live expert support from Rhian to troubleshoot sleep struggles.

Members aren’t left to figure things out alone—they get expert help every step of the way.

How Rhian Grew The Rested Mamahood

Rhian launched the membership through email marketing and social media but found her best growth strategy to be:

🎤 Hosting Free Sleep Events – These give parents a taste of her methods before joining.
📩 A Lead Magnet & Email Sequence – A freebie that nurtures potential members.
📱 Consistent Social Media & Email Marketing – Keeping her offer top of mind.

Her biggest challenge? Finding enough time to market and grow the membership—something she’s still working on.

"The free events have been the best way to attract new members."

Inside the Facebook group, she keeps members engaged by posting twice a week, asking questions, and sparking conversations.

Member Success Story: How Ceri Transformed Her Baby’s Sleep

Ceri from North Wales joined The Rested Mamahood because her 6-month-old daughter was waking every hour at night and taking only short naps.

She had previously bought a sleep plan from another consultant, but it turned out to be a disguised “cry it out” method—something she wasn’t comfortable with.

After joining The Rested Mamahood, Ceri’s baby started sleeping through the night and napping predictably—without distressing sleep training techniques.

"I'd bought a plan from a Sleep Consultant before, but it was cry it out using different wording, and I just couldn't handle that. It's so refreshing seeing somebody doing this in a gradual, calm way, with no crying involved at all. And it works!"

What’s Next for The Rested Mamahood?

With £600 in monthly recurring revenue, Rhian has built a membership that’s easy to run, valuable for parents, and a reliable source of income.

Her next goal? Growing to 50-100 members and expanding her impact—while keeping her business as low-maintenance as possible.

“My advice to anyone thinking about launching a membership? Go for it!”

If you’re struggling with your baby’s sleep and want a gentle, expert-backed approach, check out The Rested Mamahood HERE

Rhian’s website is HERE

Her Facebook is HERE

Her Instagram is HERE

Go, check her out and tell your tired mum friends.