From Weight Struggles to Sustainable Change, Penny’s Mission to Help Women Feel Like Themselves Again
Penny Carlos isn’t just a health coach; she’s walked in her clients’ shoes.
Based in Lancashire, she runs Healthy Balance With Penny, where she helps women improve their relationship with food, their bodies, and themselves.
“I’ve struggled with my own weight in the past. My members know I get it. I’m still a work in progress, just like them.”
A year and a half ago, Penny launched The Healthy Balance Club, her membership for women who are ready to ditch quick fixes and find a better way forward.
Now with 61 members and a growing library of resources, support, and tools, this is more than a diet club, it’s a one-stop shop for real, sustainable wellness.
“It’s not just about weight loss. It’s about getting back to feeling like yourself again.”
What’s Inside The Healthy Balance Club?
The membership is packed with practical, flexible, and holistic tools for women at all stages of their wellness journey.
A Healthy Eating Plan Library – For structure and easy meal planning
A Recipe Vault – With over 200+ recipes and new ones added monthly
Behaviour Change Section – Covering emotional eating, mindfulness, habit change, and goal setting
A Menopause Section – With lifestyle tips and hormone-friendly guidance
A Video Vault – For replays and self-paced learning
Private Facebook Group + WhatsApp Group – For accountability and full support
Optional 1:1 Coaching – For members who want extra help
“It’s like a one-stop shop for women’s health. I created the kind of place I wish I’d had when I was struggling.”
How She Launched and Grows It
Penny launched by emailing her list and promoting it in her free group and on Instagram and Facebook.
Now she grows through:
Free and low-cost 2–3 week resets
4-day free trials to give women a taste of the membership
Warm word-of-mouth from current and past members
“Once the ladies see their results after three weeks, some want to stay, and that’s how I get new sign-ups.”
Her Biggest Challenge? Pricing and Mindset
Like many membership owners, Penny struggled with pricing in the beginning.
“I didn’t know what to charge. I was practically giving it away.”
She started with a founding member price to get momentum. But as her confidence grew, so did her prices.
“I now know my worth; and I know I give a lot to my members.”
And when members leave?
“At first, I took it personally. But I realised some only need me for a short time, and some come back. That helped me stop seeing it as rejection.”
What She’s Most Proud Of
“That I built this all by myself. The marketing, the tech, the admin… I’ve done it all. And I love it.”
The membership is now a trusted space for women who want to feel better in their bodies without guilt, shame, or restriction.
And the results speak for themselves.
“I get regular messages from women saying how good they feel again. That’s why I do this.”
What’s Next?
“I want to keep growing, and help more women change their lifestyle for good. No more fads or diets; just sustainable support that works.”
Final Thoughts
The Healthy Balance Club isn’t about chasing a number on the scales. It’s about balance, confidence, and rebuilding trust in your body, at your pace.
Penny’s created a warm, welcoming space that actually works, because it’s rooted in experience, empathy, and everyday habits that add up.
Join: healthybalancewithpenny.com
Facebook: facebook.com/HealthyBalanceWithPenny
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