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How Charmaine Turned Toilet Trouble Into a Transformational Membership for Families

Real Life Memberships·Claire Mitchell·Jul 10, 2025· 3 minutes


From Overwhelmed Families to Clear Steps Forward, One Flush at a Time

Charmaine Champ is the founder of Clear Steps Consultancy, based in Essex, and she’s on a mission to change the way we support children with toileting, sleep, and emotional regulation challenges.

Her approach is holistic, practical, and rooted in gut health. And while she offers support to both neurotypical and neurodivergent children, her work fills a critical gap that many schools and families struggle to navigate alone.

“I help children (with and without diagnoses) progress with toileting, sleep, and emotions through a gut health lens.”

Two years ago, Charmaine realised her 1:1 work could only go so far. She needed a scalable way to support more families, more consistently. That’s when she created her delightfully clear and purposefully named membership:

How to get the PEE & Poo in the loo

Now with 15 members and growing, this unique programme is giving families not only tools, but hope. “Families say they no longer feel alone. And progress happens much quicker.”

What’s Inside “PEE & Poo in the Loo”?

The membership is designed to reduce overwhelm while creating real results.

It’s structured in two parts:

1 - A Library of Resources

  • Step-by-step guides

  • Video walkthroughs

  • Tools to support sleep, emotions, gut health, and more

2 - A Community Support Space

  • A safe group for parents to connect

  • Live support sessions

  • Access to experts for Q&As

  • Ongoing emotional and practical support

It’s gentle, structured, and designed with the entire family in mind.

How She Launched (and Relaunched)

Charmaine originally launched the membership two years ago, but it really took off when she followed a step-by-step guide (yes, mine!).

“My relaunch followed your step-by-step guide, and it worked.”

She now uses a mix of:

  • Full launches

  • Mini launches

  • Low-ticket offers that feed into the membership

This keeps the door gently open, while still creating intentional sales momentum.

The Biggest Challenge? The First Launch

“The launch was the hardest part. But following a structured approach helped me overcome it.”

Now she has a replicable strategy she can use again and again.

“If I were starting over, I’d follow your guide from the beginning!”

What She’s Most Proud Of

The value for money is amazing, and I’m able to guide families and see real progress. It’s helping so many people.”

And it’s not just practical help. The emotional support is just as impactful. “Families feel like they’re not alone anymore. That’s huge.”

Her Bigger Vision?

“I want to keep growing the group, help more families, and one day, have it linked with the NHS as a first-step referral.”

With this level of clarity and care, that vision is entirely possible.

Final Thoughts

This is a membership that does what it says on the tin, but also so much more.

Charmaine has created a space that’s reducing stress, improving outcomes, and giving families back a sense of control and calm.

Website & Join: www.clearstepsconsultancy.co.uk

Facebook: https://www.facebook.com/ContinenceConsultantTrainer

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