From One-to-One Consultant to Running a Practical, Punchy Membership for Small Business Owners
Joanne Parker runs Pushbike B2B from her home in deepest Kent (behind Leeds Castle, not in it!). She’s a business development expert with decades of experience helping SMEs grow.
But it wasn’t until she started getting the same questions over and over - "What do I say on the phone?" "How do I build a pipeline?"- that she realised something was missing in the market: a practical B2B membership for solo and small business owners who just want to get moving.
So, she launched The Pushbike Business Club - a simple, smart membership that’s designed to help people get stuff done.
“I realised there were brilliant people who were great at delivering, but stuck on the small stuff. And that was holding them back.”
What’s Inside The Pushbike Business Club?
This isn’t a passive portal full of outdated videos, it’s a live, actionable space built to support people who want real progress, not just theory.
Every month, members get:
✔ A 20-Minute “Ask Me Anything” 1:1 Session – Fast, focused advice
✔ A 2-Hour Co-Working Session – Time to implement and get unstuck
✔ A Practical, Pre-Recorded Video – Teaching one key B2B business development skill
It’s a stripped-back model designed to deliver results, not overwhelm.
“I feature brilliant customer journeys that members might include in their own, and I see them progressing. That’s what makes it worth it.”
How She Launched It (and Why It Worked)
There was no grand launch plan. Joanne simply opened the doors quietly, offered a low-cost founder’s price to the first 10 members, and then raised the price.
She currently has around 12 members, and she grows it by:
📣 Mentioning it on LinkedIn
💌 Featuring it in her monthly B2B email newsletter
🤝 Talking about it at in-person networking events (where most new sign-ups come from)
“I hand-pick people for my list and give the membership a shameless shout-out there. And it works.”
The Challenge? Marketing Like She Means It
“Marketing and finding new members is still the hardest part. I’m now striving to ‘market like I mean it.’”
She’s also candid about what she’d do differently:
“I’d spend less time ‘experimenting’ and just get over myself and get on with it.”
There’s no sugar-coating in this membership, and that includes her approach to business.
What She’s Most Proud Of
That I seem to know what I’m talking about, because people actually take my advice and implement it.”
The membership is currently on pause, but reopens in July 2025 with projected monthly recurring revenue of £100–£120. Members also buy additional services, making it a smart, flexible income stream.
Her Vision Going Forward
I want to get 50 members paying £25/month, then close the doors and make sure I can manage that before growing it again.”
That’s the beauty of her model—it’s intentionally light-touch, built around her strengths, and adaptable by design.
Final Thoughts
The Pushbike Business Club is proof that a membership doesn’t need to be big, complex, or high-tech to be successful.
It just needs to work.
With low pressure, high value, and no waffle, Joanne has created a club that gives small business owners exactly what they need to move forward—one practical pedal at a time.
🚲 Join: payhip.com/pushbikebusinessclub
🔗 LinkedIn: pushbikeb2b
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