When Kim Duke launched Scribbly, she wasn’t trying to create just another digital membership.
She wanted to make something different, something tactile, thoughtful, and joyful.
A monthly printed periodical, sent through the post, filled with writing prompts, essays, creative sparks, and whimsy.
And it worked.
With 86 members and growing, Scribbly is helping women reconnect with their creativity and start writing again—whether it’s for themselves, for publication, or just for fun.
"I created Scribbly to help women either start writing again because they’d given it up—or give their dream of writing a try.”
🖋 What’s Inside Scribbly?
Every month, members receive a real-life, beautifully curated issue of Scribbly in their mailbox. It includes:
Essays
Original art and research
Writing prompts
Creative exercises and whimsy
Opportunities to be published on Kim’s site or in future issues of Scribbly
There are no portals to log into. No videos to binge. Just a gorgeous, printed nudge toward creative expression that makes writing feel fun, light, and inviting again.
🌱 How She’s Growing It
Kim originally launched using:
Facebook
Her newsletter
Print magazine ads in US and UK publications
She continues to grow the membership through:
Her website and social media
Referral emails from happy members
Her regular newsletter
Ongoing print ads that match the aesthetic and tone of Scribbly
This is marketing that mirrors the experience of the product - gentle, thoughtful, and meaningful.
💌 Why Members Love It (And Kim Does Too)
"Scribbly is a joy! The emails I receive about how Scribbly has changed their confidence in creativity and writing bring tears to my eyes!"
The membership isn’t just a product, it’s a catalyst.
Members begin writing again. They submit to blogs and magazines. They start writing their books. They rediscover a part of themselves they thought they’d lost.
That’s the magic of this membership.
🛠 Biggest Challenge? Reinvention.
Kim used to be known as The Sales Divas (and in fact Kim was my brilliant sales coach when I started out) - so when she launched Scribbly, she had to rebuild her audience and her brand from scratch.
That meant growing a new email list, reintroducing herself, and stepping fully into this new chapter.
But it worked. And if she had to do it again?
"I would start sooner!"
📦 What’s Scribbly Bringing In?
Right now, the membership brings in between $3K–$5K/month, depending on the plan mix. Kim offers three pricing tiers and sends Scribbly across the US and Canada and even further afield to Europe.
Logistics haven’t always been easy, especially with US/Canada tensions, postal strikes and international mailing hiccups, but members love receiving their Scribbly each month, and the income is strong and stable.
🌟 What’s Next?
Kim’s vision is to grow Scribbly to 150–200 monthly members, keeping the charm and intimacy while welcoming more creative women into the fold.
She also plans to create a teen version of Scribbly, designed to get young writers excited about storytelling in the same joyful, offline way.
"I don’t want it to be online. Receiving Scribbly in the mail is different—and people love it! Fun mail with handwriting."
✨ Final Thoughts
Scribbly is more than a writing membership. It’s an invitation to return to creativity, confidence, and the kind of slow, beautiful inspiration we don’t get from screens.
And that’s exactly why it’s working.
Want to join the fun?
👉 Visit: www.kimdukewrites.com/Scribbly
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