Get a steady stream of new members into your membership without launching every five minutes
For people who ALREADY have a membership and are fed up of it only growing when they launch it.
- New members joining in the weeks when you’re not launching anything.
- More of the people already on your list actually saying yes.
- A 90 day plan you’ll still be using long after you’ve finished.
£147 for the first 25 · then the price goes up · work through it in your own time
Is This You?
Have a read of these and see how many you nod at.
- You’ve got a membership, and the ONLY time anybody joins is when you do a big launch.
- In between launches it goes quiet. Very quiet.
- Your membership barely gets a mention in the marketing you do put out.
- You’re a bit bored of shouting about the same offer with nothing new to say about it.
- You built the sales page months ago and you’ve no idea whether it works.
- The thought of gearing yourself up for another launch makes you want to have a lie down.
- You’d LOVE new members to turn up in a week where you haven’t done anything dramatic.
Nodding? Good. You’re in exactly the right place.
Your Membership Is Only Being Sold For About Four Weeks A Year
You launch. For a fortnight your membership is EVERYWHERE. It’s in every email, it’s all over your stories, you mention it on everything you turn up on.
Some lovely people join. Brilliant!
Then the launch finishes.
And you go back to your normal marketing, and your membership more or less vanishes. The people outside it don’t hear a peep about it for weeks.
A couple of months later you look at the numbers, they’ve gone flat, and you start gearing yourself up to do the whole thing again.
There’s nothing wrong with your membership. It’s a good one. It just spends most of the year being a well kept secret.
And launching is HARD WORK. You can’t do it every month. (Well, you can. I wouldn’t recommend it. I’ve tried.)
New members, the launch way
So Why Aren’t More People Joining?
It usually comes down to one of two things, and it really helps to know which one is holding YOURS back.
1. They know you, but they’ve never had a reason to join
They read your emails. They follow you. Some of them have bought from you before. And they still haven’t joined.
They aren’t against it! They just don’t quite know what it is, or they’ve never been given a reason to join THIS week rather than one day.
2. They’ve never heard of you
There aren’t enough new faces coming into your world, so you’re marketing to the same lovely people over and over again.
You don’t have to be everywhere to fix this. Far from it! You need a couple of routes that suit you and that you’ll actually keep doing.
Some people just don’t want a membership. That’s fine, they were never going to join, and you don’t need them to. This is about the ones who would.
Most memberships have a bit of both of these. And the fix for one looks nothing like the fix for the other.
Get it the wrong way round and you’ll spend months chasing strangers, when the people already reading your emails would have joined if you’d given them a reason to. Or you’ll keep emailing the same people over and over and wonder why the numbers won’t shift.
It’s All Focused On One Thing
Getting more people into your membership.
We’ll look at what you already have, what’s missing, what’s getting in the way and where your best opportunities are. We’ll work on your actual membership, your actual marketing and your actual numbers.
I’ll show you the New Members Every Day system I would use if I were growing your membership myself.
- Some of it will be things you put in place once.
- Some of it will change what you do every day.
- And some of it will make you realise you already have far more to market than you thought you did.
By the end of it, I want you to know exactly how you’re going to keep bringing new people towards your membership, giving them reasons to join and turning more of them into paying members. And you’ll leave with a clear plan for the next 90 days so you can keep doing it once the training is done.
It’s called New Members Every Day because that’s what you’re building towards. Once it’s set up and running, new members stop being something you have to launch for.
What A Few More Members A Month Actually Does
A membership doesn’t add up like a launch does. Everybody who joined last month is still paying you this month, so it stacks. Put your own numbers in.
And that’s a few a month. Once you’ve got the system running you build it up from there, until people are joining most days.
You End Up With A System
Some of it you set up once and leave running. Some of it you do regularly. And there’s a small job each day that takes thirty minutes at most, less once you’ve got the hang of it.
I’ll be straight with you about the set-up, though. There’s real work in it, and most of it comes at the start. That is exactly why you get the templates, the checklists and the worked examples for every part of it, so it goes as fast and as painlessly as I can possibly make it. The half hour a day is what happens once that’s done.
Right now
- Your membership only grows when you launch it.
- Weeks go by without it getting mentioned.
- You’ve no idea which bit of your marketing brings members in.
- Getting more members means gearing yourself up for another launch.
- Growth is a lump, and then a flat line.
By the time you’ve finished
- The bits you set up once carry on working while you get on with everything else.
- People find your membership in ordinary weeks, when you’ve done nothing dramatic.
- You always know what to say about it.
- You know which routes bring members in, so you can do more of them.
- Growth is a line that keeps going up.
£147
Everything lands on Monday 28th September. Yours to keep.
YES! I WANT INThis Is The System I Use Every Day
I didn’t put this together for a course. It’s what I actually do.
Recurring income has paid my bills since 2013, and a membership only keeps paying you if people keep joining it. So over the years I worked out a way of doing that which doesn’t depend on me being in the mood, or coming up with something clever, or clearing a fortnight for a launch.
It’s small. It’s more or less the same every day. It works on the days I’ve got an hour and on the days I’ve got ten minutes.
That’s what you’re buying. The thing I do, handed over.
What You’ll Come Away With
- The simple four step process I run on my own membership every day.
- What to say about your membership on the days you think you’ve run out of things to say.
- The mistake that keeps a good membership stuck on the same number for years.
- How to get people who already know you to actually join, before you go looking for anyone new.
- Where to put your marketing so the right people find you, without being everywhere.
- The difference between a membership people forget about and one they keep hearing about.
- What actually brings your members in, so you can stop guessing.
- How to make talking about it a normal part of your week, instead of always relying on a launch.
Real members. Real money.
Memberships Are Already Working For Business Owners Like You
Not theoretical case studies. Actual Recurring Income Academy members, actual figures, mostly inside their first season.
€8,000
First season
“13 paying members and I’ll launch again in September. This has been a great journey – incredible to look at those numbers.”
Orla Dempsey
£2k
Every single month
“I get £2k per month from it – and it’s easy!”
Tonya Russell
And the small wins keep coming
£783
In 2 months
“Not bad considering I never thought about a membership until October.”
2 members
Overnight
“Two new members joined whilst I was asleep. So happy!”
$500
In 2 months
“Running consistently – now thinking about how scaling will look.”
3 members
In days
“Just through finding the confidence to mention my membership more.”
New Members Every Day
Here’s what you get
- Everything lands on Monday 28th September. 6 powerful modules you work through whenever suits you.
- Templates, prompts and checklists as you go through it.
- You don’t need ads to make this work. Everything I’m doing right now to bring members in costs nothing but time. And there’s ads training in there for when you do want them, done cost effectively.
- Your 90 day plan, so you know exactly what you’re doing once you’ve worked through it.
This is the first time I’ve taught New Members Every Day, and the launch price is the lowest it will ever be. It goes up as places go, and it goes up again when the launch finishes. Today is the cheapest this gets.
Before You Say “But Claire, I Haven’t Got Time For This”
I know. You’re already running the membership, doing the calls, answering the questions and making the content.
Here’s the thing.
This doesn’t sit on top of your marketing. It mostly REPLACES it.
You’re already making content every week. Hardly any of it mentions the thing you want people to buy.
We’re not adding a job. We’re pointing what you already do at your membership.
And your Mind Monkeys? The ones saying you’ve already tried this, or your people are different, or you’re rubbish at selling?
IGNORE THEM. They’ve never got anybody a single member.
This Is For You If…
- You’ve got a membership. Six weeks old or six years old, it doesn’t matter.
- It might have 5 members or 500.
- You want more people in it, more often.
- You’ve got something to work with. An email list, some followers, past customers, a group.
- You’re willing to talk about your membership a LOT more than you do now.
This Isn’t For You If…
You haven’t got a membership yet and you’re still working out what yours would even be.
This isn’t a start-a-membership course. I’ve other training for that and I would much rather you did that one first.
New Members Every Day starts here: I’ve got a membership. Now I want more people in it.
And why should you listen to me?
I’ve Been Running Memberships Since 2013
Big ones and small ones. Cheap ones and expensive ones. For completely different audiences. I’ve made most of the mistakes that are available to make.
Recurring income has been the backbone of my business for well over a decade. Which means I’ve had to bring new members in EVERY MONTH for years, not just when the cart is open.
I’ve taught thousands of people how to create, launch and grow a membership. Building one is rarely the bit they get stuck on.
Filling it is.
Before you close this tab
The Price Goes Up As The Places Go
The first 25 places are £147, the next 25 are £197, the 25 after that are £247, and then it’s £297.
And the launch price ends completely at midnight on Wednesday 30th September. After that it goes to full price and stays there.
Questions
Is this for me if my membership is brand new?+
Yes, as long as it exists and people can join it. New memberships often move fastest on this because nothing has settled into a habit yet.
Do I need a big audience?+
Nope. A big chunk of this is about getting a lot more out of the audience you’ve already got.
How much time does this take?+
Once it’s running, half an hour a day, and less than that once you’ve got the hang of it. There’s more to do at the start, and I won’t pretend otherwise. You get templates, checklists and worked examples so it goes as fast as it possibly can, and you do it in your own time, in whatever order suits you.
Do I need to run ads?+
You don’t need them. Everything I’m doing to bring members in right now is organic and costs nothing but time. The two most recent people to join me found me by searching TikTok and by asking ChatGPT for a recommendation. But I do teach ads, because used properly they’re worth knowing, and I’ll show you how to do it cost effectively rather than pouring money in and hoping.
Do I have to make reels?+
Video is the fastest way to do this and it’s what I’ll be pushing you towards. If you really won’t go near it you can do all of this in writing, but you’ll be working harder for the same result.
Do I need an affiliate programme?+
Nope. We cover how referrals can work and you take as much or as little of it as suits you.
What if I still want to launch?+
Then launch! Launches work. The problem is only ever growing WHEN you launch. This gives you the other 46 weeks.
I’m already in one of your memberships. Is this included?+
No, this one is separate. It isn’t included in any of my memberships or programmes, and there’s no member price. Everybody pays the same.
How long do I get access for?+
You keep it. Every module, every template, and anything I add to it later.
When do I get it?+
The whole system arrives on Monday 28th September and it’s yours to work through whenever suits you.
New Members Every Day
Your Membership Shouldn’t Only Grow When You’re Launching It
The whole system, and a way of getting members that carries on working long after you’ve finished it.
£147
Everything lands on Monday 28th September. Yours to keep.
YES! I WANT INP.S. If you take nothing else from this page, take this. Your membership is the one thing in your business that pays you every single month, and it’s the thing you talk about least. A month from now that could be completely the other way round.
P.P.S. The price goes up once the first 25 have gone, and the launch price ends completely at midnight on Wednesday 30th September. Come and get it.
The bit at the bottom. Every business is different and I can’t promise you a specific number of members or a specific income. What you get out of this depends on your membership, your market and how much of it you actually do. The results on this page are from real people and they’re theirs, not a guarantee of yours.
New Members Every Day · £147 for the first 25 · launch price ends 30th September
YES! I WANT IN