It's time to add recurring income to your business
Stop starting every month at zero.
Inside the Recurring Income Academy, you'll build a membership that pays you every single month - predictably, sustainably, and without taking over your life.
Join the Academy · £25 a monthOr £200 a year (4 months free) · No minimum term · Cancel any time
£2m+recurring income generated
Claire's been featured in
The Guardian Huffington Post BBC 2 The Apprentice Ireland AM Closer EssentialsWhat is the Recurring Income Academy?
It's a low-cost monthly membership where I teach you, guide you, and walk alongside you while you build a recurring-income membership of your own.
Inside you'll find the Membership Bootcamp, the Membership Wizard AI tool, the Membership Models Library, the First 40 Members programme, the Light-Touch™ Method, tech tutorials, monthly coaching calls, and twice-monthly co-working sessions - plus a community of women already doing it.
£25 a month - or £200 a year and get 4 months free. No minimum term. Cancel any time.
Most business owners are brilliant at what they do.
But the way they get paid for it is exhausting.
You deliver something, you get paid. Then you have to do it all over again. And if you take a holiday, get ill, or life gets in the way - the income stops.
Recurring income breaks that cycle. Instead of selling over and over again, you build something once - a membership, a community, an ongoing programme - and people pay for it every month. Your income compounds. Your business stabilises.
Imagine what life looks like with recurring income.
It's the same you - same kids, same house, same business. The only thing that's changed is how you get paid.
The 1st of the month starts at zero.
- Bank account empty on the 1st - again
- Hustling for new clients every single month
- Can't take a Friday off without losing income
- Working harder, earning the same
- Can't plan past the next two weeks
- That low hum of "what if I get ill?" never goes away
The 1st of the month pays you.
- £1,000 lands every 1st (40 members at £25)
- New members joining while you sleep
- Take a holiday - the income carries on
- Working on what matters, not what's urgent
- Planning a year ahead with confidence
- That low hum, gone. Replaced with momentum.
A membership doesn't need thousands of members to change your business.
Look at what's possible with small, achievable numbers at different price points:
No complicated launches. No huge audience. Just a clear offer and the right foundations.
See what your maths could look like.
Tweak the sliders. Watch the totals shift. Then see how it stacks up over a year.
Your monthly maths.
Move the sliders. Watch what happens.
A year of compounding.
Five new members a month, £25 each. Watch what stacks up.
By month 12 you're earning £1,500 every single month - on top of everything else. That's how recurring income grows.
There's a membership for every business.
Even if there are already memberships in your industry, there is absolutely still room for you.
The Light-Touch™ Method changes everything.
My trademarked system for memberships that don't take over your life. The framework I've spent twelve years refining - the one that makes recurring income manageable for you, successful for the maths, and easy for everyone involved. Whichever of the 12 kinds you build, this is how we make sure it actually works.
Manageable
Designed around your life - not the other way around. No content treadmill. No group running your week. Built to keep running for years, not months.
Successful
Small numbers, big stability. Forty members at £25 is a thousand pounds, every single month. The maths works without viral launches or massive audiences.
Easy
Easy for you to run. Easy for your members to love. Predictable income that lets you take a week off, a holiday, a quiet menopause moment - and the income carries on.
Light-Touch™ is the only method like this - and it's only here, inside the Recurring Income Academy.
I'm Claire Mitchell. I'll be the one walking you through this.
Known as "The Membership Queen" for a reason: twelve years building memberships, £2M+ generated in recurring income, host of The Membership Podcast, author of Never Start a Month at Zero. The Light-Touch™ Method is the system I built for myself first, then refined into something I could pass on. I'll show you exactly how it works inside the Academy. (More about me further down.)
12 ways to build recurring income.
There's no one shape for this. Calls, emails, community, post, real-time - pick the kind that fits the life you actually want. We'll build it together inside the Academy.
Build-As-You-Go
Flexible & intuitiveStart with a calendar and a Zoom link. Add what's needed each month - workshop, mini-class, template, custom GPT. No rigid plan.
Perfect for intuitive coaches, energy workers, all-rounders.
Calls-Only
No content, just accessNo portal, no lessons. Just live access to you - Q&As, hot-seats, drop-ins. Members pay to ask their real questions.
Perfect for coaches, consultants, niche experts.
Email Only
Purely writtenA members-only weekly newsletter. No video, no portal - just high-value words to inbox. Substack was made for this.
Perfect for writers, marketers, finance, strategy.
Community-Only
Paid private groupNo lessons. The people are the value - a paid space for support, accountability, real talk.
Perfect for community builders, niche experts.
Paid Podcast
Private audio feedA members-only podcast feed. Hit record, upload, deliver. No video, no editing marathons.
Perfect for storytellers, motivational, thought leaders.
Do-Along
Follow my routineYou do your thing - yoga, writing, building - and members do it with you. Zero extra prep.
Perfect for yoga teachers, artists, makers, coaches.
Library Learning Hub
Evergreen libraryAn on-demand library of trainings, lessons, templates. Add when it makes sense - no rigid schedule.
Perfect for course creators, educators, consultants.
Critique Club
Feedback, not teachingMembers bring their work, you tell them what's working. Live or async, structured feedback - no curriculum, no prep.
Perfect for editors, designers, tutors, copywriters.
Monthly Deep-Dive
One sharp lessonOne small bite-sized training a month on a single topic. Easy for you - actionable for them.
Perfect for niche educators, service-based experts.
Accountability Club
Action-focusedCo-working sessions, weekly check-ins, gentle nudges. Members stay because they get things done.
Perfect for productivity, wellness, business mentors.
Exclusive Access
VIP perks & discountsA members-only club for perks, discounts, behind-the-scenes - from a Golf Club VIP tier to a £10/year farm feed store club.
Perfect for product brands, personal brands, creatives.
Snail Mail
Something in the postCake boxes, monthly writing prompts, pressed flowers, tinctures, handwritten poems - subscription post is having a moment.
Perfect for writers, makers, foodies, anyone.
And even if none of these sound quite like you - guess what? You can create your own hybrid version of any of them. It's your membership. You make the rules.
All 12 of these (and more) live inside the Membership Models Library - one of the modules waiting for you in the Academy. We'll figure out which kind fits you.
Memberships are already working for women like you.
Not theoretical case studies - actual Recurring Income Academy members, actual figures, mostly inside their first season.
"13 paying members and I'll launch again in September. This has been a great journey - incredible to look at those numbers."
"I get £2k per month from it - and it's easy!"
And the small wins keep landing
Ready to build your recurring income?
Join the Academy for £25 a month - or £200 a year and get 4 months free.
Join now - £25/monthEverything you need to build, launch, and grow a profitable membership.
All of this for £25 a month.
Membership Bootcamp Worth £1,299
The complete course for designing, launching, and growing a profitable membership - fast. Whether you're starting from scratch or relaunching, this takes you through every step.
The Membership Wizard AI Tool Worth £99
A custom AI tool trained on my Membership Bootcamp - so it knows exactly how I teach, what I'd ask you, and what to do next. Use it to brainstorm your idea, plan your strategy, write your sales copy, and move forward at any hour. Members LOVE it - it's the most-talked-about thing inside the Academy.
Membership Models Library
Explore real-life membership types with examples, resources, and inspiration - so you can find the model that fits your business, your audience, and your life.
The Light-Touch™ Framework
A membership designed around your life, not the other way around. No overwhelming content schedule. No Facebook group that takes over. Just a sustainable model that works for you.
Tech Tutorials and Toolkits
Practical, plain-English training for the technical side - even if tech usually makes your eyes glaze over. Build and run your membership without the headaches.
Monthly Membership Coaching Call
One live call every month where you bring your real questions and get real answers. Your actual situation, your actual membership, addressed directly.
Twice-Monthly Co-Working Sessions
Dedicated time to actually work on your membership, with accountability and company. Sometimes a blocked-out hour with people around you makes all the difference.
First 40 Members Just added Worth £99
An entire course in its own right - included free for every Academy member. A complete step-by-step playbook showing you exactly how to get your first 40 paying members: identifying your Founding 5, growing to 15, then 30, then 40+. Scripts, trackers, and a swipe file to make it as easy as possible. This module alone has been the difference between "thinking about it" and "actually have paying members" for dozens of women already.
0 to 250 Members in 8 Days
A behind-the-scenes class showing exactly how I went from a brand new membership idea to 250 members and £7,768 in 8 days using simple marketing, emails, Facebook posts and a free challenge. I break down the full process step-by-step - including the launch timeline, the emails I sent, the posts that worked, and how to create momentum without ads, complicated funnels or months of preparation.
What members are saying.
In their own words - what the Recurring Income Academy actually feels like from the inside.
I've faffed, overthought and procrastinated for what feels like the longest time. Imposter syndrome had me rooted to the spot. It finally clicked into place with Claire's straightforward approach. I pivoted, kept it light touch, and launched my first member into the Crystal Intuition Academy in under half an hour. Light touch, no stress, keeping the joy intact is definitely the way forward.
From the moment I joined the Academy, the calendar code session has left me with content for the next 2 years. It's surreal but it works. My favourite mantra is LIGHT TOUCH. I have since launched two memberships - and I'm thinking of a third.
It's like having you sitting beside me whenever I'm working, day or night, and I run every single thing past it as I create my membership. And 'you' tell me what to do (or not do). It has helped me sort out my funnel in Systeme.io which I do like but which is a learning curve. It's just absolutely genius. I love it. x
I'd always liked the idea of a membership but had no idea how to go about setting one up and assumed it would be LOADS of work. The membership is now up and running with 6 members - and I'm really enjoying it. A light touch membership is very do-able and only as much work as you want it to be. I can't recommend the Recurring Income Academy enough.
I have always wanted to create a membership but really didn't have a clue where to start. The Recurring Income Academy came along at just the right time for me. It tells you everything you need to know in Claire's no nonsense, practical way. I have now created and launched my membership. We couldn't do it without you!
Now, after sitting on the fence in your groups for a couple of years, I finally feel that the membership can really happen!! The Wizard helped me structure it into a way that is not pushy, but gentle - which exactly fits my style. So now I have some doable steps to start tomorrow. Thanks Claire. The Wizard really is a wizard!
The full story
My story starts in 2010, when my marketing agency collapsed. I rebuilt my income from scratch through digital products and memberships - and it changed everything. By 2013 I had my first proper recurring-income membership running. Twelve years and £2M+ of recurring income later, it's still the model I rely on.
Recurring income let me pull my daughter out of school and homeschool her when she needed me. It kept money coming in during months when menopause brain fog meant I couldn't launch anything new. It helped me buy my dream property in the countryside - an old mill with a millstream, a barn, a cottage for my mum, a river, six acres, and room for my very opinionated rescue chickens.
That's why I don't teach theory. This is my actual business model.
Claire by her millpond
Claire with Betty, one of the rescue hens
Is the Recurring Income Academy for you?
Built for women who are ready to build something that pays them every month.
The Academy is for you if...
- You want to add recurring income and aren't sure where to start
- You have a membership already but it's not growing the way you'd hoped
- You're tired of the feast-or-famine cycle
- You want support from someone who has genuinely done this
- You want to build something sustainable - not a second job
- You're ready to stop thinking about it and actually do it
Probably not for you if...
- You're looking for a get-rich-quick shortcut
- You want someone to do all the work for you
- You want a 1:1 coaching relationship as the main thing - this is a community-led membership (though members can book 1:1 sessions with me at member rates when they need them)
From signing up to your first paying member - step by step.
Everything inside the Recurring Income Academy from £25 a month.
No tiers. No upgrades. No long contract. One membership, two ways to pay - in for as long as you find it useful.
Everything inside, two ways to pay
- The Membership Bootcamp (£1,299 value)
- The Membership Wizard AI tool (£99 value)
- The Membership Models Library
- The Light-Touch™ Method
- Tech tutorials and templates
- Monthly group coaching calls
- Twice-monthly co-working sessions
- The First 40 Members programme (£99 value)
Plus the free 0 to 250 Members in 8 Days bonus when you join either way.
No minimum term · Cancel any time from inside your account · Instant access
Try it for a month. That's it.
The Recurring Income Academy is a monthly membership - join in, look around, watch a few lessons, ask me anything in the next coaching call. If it isn't what you needed, cancel from inside your account in a couple of clicks. No emails, no awkward conversations, no hoops, no minimum term.
I'd rather you stay because it keeps giving you value than because you're locked in. Most people do stay - because the maths works, the framework works, and there's always someone in the room who's a few weeks ahead of you, ready to share what's working.
Love, Claire xx
Questions
Is there a minimum signup period?
One month. After that you can cancel any time from inside your account - no emails, no awkward conversations, no hoops. But most people stay because it keeps giving them value.
I already have a membership. Will the Academy help me?
Absolutely. The Academy includes growth and retention strategies for membership owners who already have members and want more - and want to keep the ones they have for longer.
How much time do I need each week?
As much or as little as you have. The course is there when you want to go deeper. The calls are once or twice a month. There's no pressure to show up for everything.
Is this for complete beginners?
Yes. If you've never run a membership, the Membership Bootcamp takes you through everything from choosing your model to launching and growing - step by step.
I'm honestly not techy. Will this be too much?
No. The tech tutorials are written in plain English for people whose eyes glaze over at "Stripe webhook." If you can send an email and click a link, you can build a membership with the templates and walkthroughs inside.
What if my niche is too small, too saturated, or just too unusual?
Have a look at the scrolling list of niches earlier on the page - quilting, hypnobirthing, raising chickens, self assessment & tax. There is room for yours. Most "saturated" niches actually mean "people are willing to pay for this," which is exactly what you want.
Will I actually make money? How much?
I can't promise an income - nobody honestly can, and I won't insult you by trying. What I can tell you is what's possible and what other members have done: some get their first paying member in their first month, others take longer; some build to £500 a month, others to £2,000+. Your results depend on your niche, your audience, and how consistently you turn up. The maths above shows you what's mathematically possible at small numbers.
Where does the community live?
The Academy has an active community inside the membership platform as well as a Facebook group - both full of membership owners at various stages, from just starting out to well established.
What if I join and it's not right for me?
Cancel any time from inside your account. No questions, no guilt trip. We'd rather you join and find out than sit on the fence - there's genuinely no risk in trying it.
Your first paying member is weeks away.
Everything you need is inside the Recurring Income Academy. The Bootcamp, the Wizard, the Models Library, the Light-Touch™ Method, monthly coaching, twice-monthly co-working, and a community of women already doing it. £25 a month - or £200 a year (4 months free).
Join the Academy nowNo minimum term · Cancel any time · Instant access
Every effort has been made to accurately represent this product and its potential. The testimonials and examples used are exceptional results, don't apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on their background, dedication, desire and motivation. As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.