A 4-Week Live Business Intensive - Brand New for 2026
Time To Put On Your
Big Girl Knickers
And finally build the business you actually want
Everything you need to get clear, get confident, and finally do the scary things that are stopping your business from growing. Four weeks. Four live Thursday calls. One very good push in the right direction.
79 founding member spots remaining
So, what does it mean?
What the heck are
Big Girl Knickers?
There's a saying in the UK - when something's scary, when you'd rather hide under the duvet than deal with it, when your stomach is doing something unpleasant and every instinct is telling you to put it off - you just have to put on your big girl knickers and get on with it.
It means being brave. Being bold. Doing the scary thing anyway. Not because it stops being scary - it doesn't, not always - but because the scary thing is usually the thing that actually makes a difference.
"You don't have to feel ready. You just have to put your big girl knickers on and do it anyway. That's what brave actually looks like."
Running a business is full of moments like that. The first time you raise your prices. The first time you say no to a client who isn't right for you. The first time you post something on social media that feels a bit exposed. The first time you put your work out into the world and wait to see what happens.
Most business owners face a very long list of things that scare them:
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Putting your prices up (what if they say no?) -
Selling yourself - properly, without apologising for it
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Posting on social media when it feels a bit cringey
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Going live on video when you'd rather not
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Emailing your list when you're worried you'll annoy people
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Saying no to work that doesn't suit you
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Asking for testimonials
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Actually launching the thing you've been sitting on for months
Every single one of those things is a Big Girl Knickers moment. And every single one of them is worth doing - because on the other side of the scary thing is almost always the progress you've been waiting for.
This programme is your permission slip to stop waiting and start doing.
Four weeks. Live calls. Practical tools. A virtual room full of women doing exactly the same thing. And me, giving you a very warm but very firm push in the right direction. You don't need to carve out a whole day. You just need to keep showing up.
Ready to put your Big Girl Knickers on?
Founding member price from just £147 (first 100 only)
See full pricing details, payment plans and what's included ↓
Running a business is brilliant.
And also completely terrifying.
You set it up because you're good at what you do. Maybe you make beautiful things, or bake, or photograph, or teach, or consult, or sell. Whatever it is - you're genuinely good at it.
And then you realised that being good at the thing is only about half of running a business. The other half? Marketing. Pricing. Selling without feeling slimy. Finding customers who actually pay. Social media. Getting your head out of your own way. Working out what to actually do each week that will move things forward.
Nobody warned you about all of that. And a lot of the time it feels like everyone else has figured it out except you.
Spoiler: they haven't. They're just getting on with it. And so can you.
Does any of this sound familiar?
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You work hard but you never feel like you're earning what you should be
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You know you need to market yourself more but you have no idea where to start - or you've tried and it hasn't worked
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You say yes to too many things and then resent half of them
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You're so busy being busy that the actual business-building never happens
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You feel like a bit of a fraud - like someone's going to work out you're making it up as you go along
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You know your prices are too low but raising them terrifies you
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You go to bed on Sunday night with a vague dread about the week ahead
I spent years feeling all of this. I don't anymore. And the difference wasn't working harder - it was getting clear on the right things, and stopping apologising for having a business that needed to make money.
That's exactly what Big Girl Knickers is going to help you do.
This is a 4-week live intensive - not a course you'll buy and never open, not a pile of PDFs you'll mean to read. Four Thursday lunchtimes together, working through the foundations that actually make a difference, with me there live to answer your questions and give you a proper nudge when you need one.
What's Inside
Four weeks of actual progress
Every module is ready for you the moment you join. Work through the content when it suits you - whether that's 6am before the house wakes up, in a lunch break, or on the sofa on a Sunday evening. Then bring your questions to the live Thursday call. There's no falling behind, no keeping up with a class, no pressure to do it on anyone else's schedule. It's built around how real business owners with real lives actually work.
Phase 1
Your Foundation
Before anything else, we get clear on where you're going and how you're going to get there. Not in a fluffy, vision-board-as-arts-and-crafts way (though there IS a vision board, and you'll actually use it). In a very practical, what-does-my-week-look-like-and-am-I-spending-it-on-the-right-things way.
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Your Vision Board (the useful kind)
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Weekly and Daily Planning
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Working Out Your Real Goals
Phase 2
Your Real Life
This is the stuff most business courses skip over entirely. How do you actually build a business when you've also got children, a job, a house, a mother, and approximately 47 other responsibilities - and a tendency to say yes to too many things? We cover all of it, including how to stop working at 11pm and still make progress.
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Working Around Real Life
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Protecting Your Work Time
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How to Say No (and Mean It)
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Setting Boundaries That Stick
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Busting Overwhelm
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Working on What Moves the Needle
Phase 3
Your Business
The meaty bit. Your business vision. Your ideal customer (and how to actually attract more of them). What you're selling and how you're talking about it. Pricing - including the bit where we work out why your prices are probably too low and what to do about it. The practical building blocks that make a business actually work.
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Your Ideal Customer
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Your Offers and Products
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Pricing Properly
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Getting Testimonials
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Your Customer Journey
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Digital Products
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Recurring Income
Phase 4
Get Seen
Marketing without the overwhelm. Your content strategy - properly worked out, so you know what to post, where, and why. Facebook, Instagram (posts, reels, stories), Pinterest, TikTok, email. Not all of them at once. The ones that will actually work for your specific business and your specific audience.
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Your Content Strategy
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Facebook - Pages and Groups
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Instagram Posts and Carousels
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Reels and Stories
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Pinterest
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TikTok
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Email Marketing
Phase 5
Your Mindset
Last but absolutely not least: the inside stuff. Imposter syndrome (including the kind that arrives right before you do something that matters). Comparison - the most useless sport in business. Getting the people around you to actually support what you're building. And yes, how to fire a client when you need to. You are allowed, by the way.
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Putting Your Prices Up
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Launching Something New
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Handling Difficult Customers
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Getting Back on Track
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When a Competitor Copies You
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When You Have a Bad Month Financially
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When It Feels Like Nothing Is Working
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What to Say When Someone Asks When You're Getting a Real Job
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Getting Over Your Mind Monkeys
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When a Client Ghosts You After the Work Is Done
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When Your Family or Partner Isn't Supportive
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Dealing with Comparisonitis
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Imposter Syndrome Before a Big Launch
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How to Fire a Client
Works for every type of business. Makers, bakers, crafters, photographers, therapists, coaches, retailers, market traders, Etsy sellers, service businesses, product businesses, online, offline. The foundations work because they're based on good business and good marketing - not on one specific business model.
The Live Bit
Four Thursday lunchtimes
with me, live
Here's the thing about online learning: most of us buy it with the very best intentions and then life happens and we watch about 40% of it three months later at 1.5x speed. That's not a character flaw. It's just human nature when nobody's waiting for you.
So yes - the course content is there for you to work through in your own time. But the four live Thursday calls? That's where the actual magic happens. You show up, you ask your specific questions about your specific business, and we work through it together. Me, you, and a group of women all trying to do exactly the same thing.
Thursday 23rd April
Call 1 · 12.30pm UK
Thursday 30th April
Call 2 · 12.30pm UK
Thursday 7th May
Call 3 · 12.30pm UK
Thursday 14th May
Call 4 · 12.30pm UK
On every call, you get:
- Direct access to me - ask the questions that are specific to your business, not just generic ones
- Hot seat opportunities - bring your marketing, your offer, your pricing or your copy and we'll look at it together
- Accountability - because knowing the call is coming means you actually do the work in between
- The community - other business owners at the same stage, sharing what's working, what isn't, and making you feel considerably less alone
- A proper dose of right-let's-get-on-with-it energy. You'll leave every call fired up and knowing exactly what to do next.
Plus: your own private Facebook community
You're also joining a private Facebook group (which is open right now, so you get access the moment you join). It's your space to share wins, ask questions, get unstuck between calls, and get support from the other women going through it at the same time. It's where the between-calls magic happens: the "I just did the scary thing and it worked" posts, the quick questions that can't wait until Thursday, and the kind of cheerleading you only get from people who properly understand what you're building.
Claire is in there too, so you're not just getting peer support. You've got direct access to ask questions, share what you're working on, and get feedback in real time.
Big Girl Knickers prep work is going in shortly so if you join now, you can start getting ready before the first call. No waiting around, no twiddling your thumbs. You're in, you're prepping, you're already ahead.
Four weeks that could change everything.
Founding member price from just £147 (first 100 only)
See full pricing details, payment plans and what's included ↓
Your Guide
Hi, I'm Claire.
I've made every mistake you're trying to avoid.
In 2010, my marketing agency went under when my biggest client went bust overnight. I was left with a significant tax debt, a young daughter, and the dawning realisation that I needed to figure out a completely different way of making a living - and quickly.
What followed was a fairly unglamorous few years of trial and error, wrong turns, things I thought would work that absolutely didn't, and a slow but steady process of working out what actually makes a small business sustainable and profitable. From 2013 I started building things that worked - digital products, memberships, recurring income - and I haven't looked back.
I built The Girls Mean Business in the gaps. School runs, a small child, a house to run, a mother to keep an eye on. I built it in the hours between drop-off and pick-up. It took longer than it might have otherwise - and it still worked.
I founded The Girls Mean Business in 2011 as a community and education platform for women running small businesses. Since then I've worked with thousands of women - makers, bakers, photographers, therapists, retailers, crafters, service providers of every kind - and the same things come up again and again. The same doubts. The same pricing problems. The same "I know I should be doing X but I don't know how." The same feeling of making it up as you go along.
I also wrote the book Never Start a Month at Zero (2025) because I wanted to put everything I know about building a business with recurring income into one place. But before the recurring income comes the foundation - and that's what Big Girl Knickers is all about.
2011
Founded The Girls Mean Business
£2M+
Generated through memberships and digital products
10+
Years building and teaching memberships
I'm not going to promise you a business transformation in four weeks - you know as well as I do that building something good takes time. But I do have a strong track record of helping women with all kinds of businesses get clear, get moving, and start making real money. And I genuinely love doing it.
Is This For Me?
Big Girl Knickers is for you if...
This programme works for any type of small business. There's no "it's really designed for coaches" small print. Makers, bakers, photographers, crafters, therapists, retailers, service businesses, market traders, Etsy sellers, online, offline - all welcome.
This IS for you if...
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You're running (or starting) a small business and feel like you're winging it
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You know you need to market yourself but don't know how to make it work
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Your prices are probably too low and you know it
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You're working hard but not making the money you should
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You want practical help - not inspiration, actual action
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You're done buying courses and never finishing them - this one has accountability built in
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You want to be in a virtual room full of women who actually get it
This is NOT for you if...
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You're looking for a magic shortcut that doesn't involve actually doing the work
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You already have a thriving business making the money and working the hours you want
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You want someone to just do everything for you
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You're not actually prepared to show up and try things
One thing I'll say: the women who get the most out of Big Girl Knickers are the ones who turn up, ask questions, share what's going on in their business, and actually do the actions in between calls. If that sounds like you, you'll get a tremendous amount out of this.
Don't Just Take My Word For It
What BGK members say
"I made lots of adjustments to how I promoted my business and set myself a target of increasing my fee book by 50%. I reached that target within 5 months and finished the year having increased my fee book by over 80%! The Big Girl Knickers course is well worth the investment. It paid for itself in the first month for me!"
BGK member, Accountant
"Since I got serious about BGK my sales have increased by around 700% a month! Add that together with a Facebook following of over 1400 and a mailing list of over 400 (neither of which I had before the course) then Big Girl Knickers is a winning formula. Claire's straight forward, no nonsense approach means the course is easy to follow and easy to get results from."
BGK member, Glass Artist
"BGK was THE BEST single investment I made in my development since I started my business. Claire really understands her client. She knows we juggle, she knows we have doubt and mind monkeys, she gets it! I am PART of something. I have a support network. I have Claire, who really knows what she is talking about. Claire and BGK made me listen, it made me think, it made me dream, it made me work harder and smarter and now those dreams are becoming a reality."
BGK member, HR Consultant
"I worked on the courses and put them into practice. I started working only 6 hour days and weekends are for family and 'me' time, GUILT FREE! Yet I turned over 3x more in 6 months than I had EVER done! Mr S and I refer to our life before I joined the programme as Before Claire. 'B.C' - get it?"
BGK member, Wedding Photographer
"I have had my own business for a few years and not really known what to do with it, let alone made any money. But BGK has helped me work out which direction to go in and who my ideal customer is. Claire also helped me get rid of the mind monkeys and actually make some money instead of having an expensive hobby! I have finally dropped my hours in my day job to less than half."
BGK member, Antenatal Services
"Very early in, I had the confidence to raise my fees, think BIG and most importantly get into the entrepreneur mindset to take my business to the next level. Claire delivers BGK in a down-to-earth, no-nonsense and empowering way."
BGK member, Nutritionist
"BGK gave me a push in the right direction. It gave me clarity where all around I was badly muddled. It gave me no nonsense, sensible advice. It helped me to get laser focused on my target market. What BGK gave me was the support and fellowship of a group of women who believed in me when I didn't believe in myself. And that's priceless."
BGK member, Education
"The material is great, it's easily on hand, it makes sense and doesn't leave me feeling stupid. I love feeling part of a community of people who, like me, know some stuff and not others. We help each other out and we have you to go to when we are all at a loss. The Facebook group is a life saver!"
BGK member, Jewellery Maker
Convinced yet? Let's do this.
Founding member price from just £147 (first 100 only)
See full pricing details, payment plans and what's included ↓
Ready? Let's Go.
Join Big Girl Knickers
Four weeks. Four live Thursday calls. Everything you need to start building the business you actually want. Starting Thursday 23rd April.
LIVE: Founding member spots are filling up
Only 79 left
21 spots already taken. Price goes up when these are gone
Founding Member Price
BGK Business Bootcamp
Pay in full
£147
First 100 only (then £197)
- Four LIVE Thursday lunchtime calls (12.30pm UK)
- Full access to all five phases of course content
- All call recordings - yours to keep
- Workbooks and resources for every module
- Private Facebook community with Claire (open now!)
- Direct access to Claire on every live call
- Lifetime access to all course materials
That's less than a single hour with most business coaches (including me) for a complete business foundation, four live calls, and lifetime access to everything.
Secure checkout - card or PayPal
Best Value
BGK VIP Bundle
Pay in full
£197
Total value: £1,220
First 100 only (then £247)
Everything in BGK, plus:
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One quarterly BGK Virtual VIP Day
Live coaching, hot seats, real decisions made in real time £495 -
VIP group hotseat call
An extra VIP-only group call to put your business in the spotlight £197 -
Six BGK Wizards
Custom GPTs built by Claire from 30 years of marketing experience. Your AI toolkit for pricing, offers, content, ideal customers and more. Like having Claire on call 24/7. £282 -
The BGK Swipe File Vault
Ready-to-use emails and scripts for every BGK Moment £99
Secure checkout - card or PayPal
Founding member pricing is for the first 100 people only. After that it's £197 / £247. If you're thinking "I'll come back to it" - that's the instinct that keeps people exactly where they are. The first call is Thursday 23rd April. You've got time. Join us.
Why Go VIP?
The VIP Bundle is for women who want to go further, faster.
BGK gives you the foundations. The VIP Bundle gives you the fast track: more access, more support, and a set of tools that keep working for you long after the four weeks are over.
The BGK Virtual VIP Day (worth £495)
A full quarterly session where we work on your business together - live coaching, hot seats, and real decisions made in real time. This isn't a webinar where you sit and watch. You bring your actual business challenges and we solve them together. One session alone could change the direction of your next quarter.
VIP Group Hotseat Call (worth £197)
An extra VIP-only group call where your business gets the spotlight. We dig into what's working, what isn't, and what to do next. You get to hear how other VIP members are tackling the same challenges, and I get to give you specific, tailored advice for your business. It's like having a board of advisors, except they actually understand your world.
Six BGK Wizards (worth £282)
These are custom-built GPTs I've created myself, trained on everything I've learned from 30 years in marketing and working with thousands of small business owners. They're not generic AI. They think the way I think, ask the questions I'd ask, and give you answers based on what actually works. Like having me sat next to you at your kitchen table, except available at 2am when you can't sleep because you're worrying about your prices.
Six Wizards covering pricing, offers, content strategy, ideal customer profiling, marketing copy, and business planning. Need help working out what to charge? There's a Wizard for that. Stuck on what to write for your next launch email? There's a Wizard for that too. Most people tell me these alone are worth the VIP upgrade.
The BGK Swipe File Vault (worth £99)
Every Big Girl Knickers moment (raising your prices, launching something new, asking for testimonials, saying no to a client) comes with a "what do I actually say?" problem. The Swipe File Vault solves it. Ready-to-use email templates, scripts, and word-for-word frameworks for every situation covered in the programme. Copy, paste, tweak, send.
Total value: £1,220
BGK VIP: just £197
Founding member price for the first 100 only (then £247)
Yes - Give Me the VIP!Here's the thing about Big Girl Knickers. The name is a joke - the content isn't. This is a proper, thorough, practical programme covering the foundations that make or break a small business. The things most people spend years trying to figure out by themselves, through trial and error and an expensive amount of wasted time.
In four weeks, with four live calls and a full library of content you can go back to again and again, we can shortcut a lot of that. Not all of it - building something good takes time and work, and I'll never pretend otherwise. But we can get you clearer, more confident, more focused on the right things, and considerably less likely to be making the classic mistakes that keep capable women from earning what they should.
The founding member price is £147 - or 2 x £77 or 3 x £52. Four live calls, a full course, recordings of everything, a community, and a proper grounding in the business foundations that actually matter. It is only available for the first 100 members. After that it goes up to £197.
You know what you need to do.
You've probably known for a while.
Sometimes you just have to put on your big girl knickers and get on with it.
I would love to have you with us on Thursday 23rd April. See you there.
Love, Claire xx
P.S. Still not sure? Ask yourself where you want to be in three months. Either you'll have done something about it, or you won't. Big Girl Knickers is about doing something about it. Four weeks, four Thursday lunchtimes, one very good push in the right direction. You can do that.
P.P.S. The founding member price of £147 (or 2 x £77 / 3 x £52) is for the first 100 members only. The programme starts Thursday 23rd April. That's not much time - but it is enough. Join us.
Got Questions?
Frequently Asked Questions
When does the content go live?
All five phases of course content go live on Monday 20th April, three days before the first call. You get instant access to everything straight away, so you can start working through it before we meet on Thursday. In the meantime, the private Facebook group is already open and prep work is going in there to get you warmed up and ready.
When are the live calls?
Every Thursday at 12.30pm UK time, starting 23rd April. Calls run for 60-90 minutes. We've chosen lunchtime to suit as many time zones as possible. If you can't make it live, the replay will be available later that same afternoon.
How much time do I need each week?
The live call is 60-90 minutes. Beyond that, it depends on how quickly you work through the content and action steps. Most people find a couple of hours a week is plenty. The whole thing is designed to fit around a real life with real responsibilities, not an imaginary one with six spare hours a day.
What if I miss a live call?
All calls are recorded and the replay goes up the same afternoon. You won't miss anything. That said, the live calls are where the magic really happens, so try to make as many as you can.
Do I need to be on Facebook?
The private community runs on Facebook, and it's a big part of the experience. If you're not on Facebook you can still do the programme and attend the calls, but you'll miss out on the between-calls support and community. Most people find the group is one of the best bits.
I did the original BGK years ago. Is this the same?
No. This is not the old programme with a fresh lick of paint. This is a brand new 4-week intensive written entirely from scratch, with new scripts, new content, new structure, and new thinking shaped by everything I've learned working with thousands of women business owners since then. The world has changed. Social media has changed. The way we all work has changed. This programme reflects that. You'll recognise the spirit of it (the warmth, the practicality, the refusal to faff about) but the content itself is all new. You won't be sitting through things you've already covered. And if anything, this version goes deeper on the stuff that actually matters.
What type of business is this for?
Any small business. Makers, bakers, photographers, therapists, coaches, retailers, service providers, market traders, Etsy sellers, online, offline. The foundations work because they're based on good business and good marketing, not one specific business model.
Is this included in any of your memberships?
No. You might have seen the original Big Girl Knickers from years ago inside one of my memberships, but that's a completely different (and much older) programme. This 2026 version is brand new, built from scratch, and is only available here. It will not be added to any membership.
How long do I have access?
Lifetime access to all course materials and call recordings. The Facebook group runs for the duration of the programme. You can go back and revisit the content whenever you need to.
Can I get a refund?
Because this is a digital programme with instant access to the content and community, refunds are not available. Please make sure it's right for you before you buy. If you're unsure, drop me a message and I'm happy to chat about whether it's a good fit.
What's the difference between BGK and the VIP Bundle?
BGK gives you the full programme: all five phases of content, four live calls, recordings, workbooks, and the Facebook community. The VIP Bundle adds a quarterly Virtual VIP Day, an extra VIP-only hotseat call, six BGK Wizards (custom AI tools built by Claire), and the Swipe File Vault of ready-to-use templates and scripts. If you want more access, more support, and tools that keep working for you after the four weeks, VIP is the one.
This programme is designed to help you build the foundations of a sustainable small business. Results vary depending on your individual circumstances, effort, and business type. We make no guarantees of specific income or outcomes. The testimonials and examples used are real but individual results will differ.
Big Girl Knickers is a product of The Girls Mean Business, a brand of Serious Businesswomen Ltd. All prices shown are in GBP and inclusive of VAT where applicable. Founding member pricing is limited to the first 100 purchasers and will increase to the standard price once all founding member spots are taken.
© 2026 Serious Businesswomen Ltd, trading as The Girls Mean Business. All rights reserved.