A 4-Week Live Business Intensive - Brand New for 2026
Time To Put On Your
Big Girl Knickers
Because you didn't come this far to stay this small.
You know the business you should have by now. Enquiries in your inbox. Prices you're proud of. Other women sending you clients without being asked. That version of you isn't a fantasy - she's four weeks of proper work away. Big Girl Knickers is where we close the gap. A room full of women doing the brave thing together, and me giving you the push you'd give a friend in the same spot.
Early bird ends: Price has gone up!
Join now and get started on the prep work in the Facebook group today ↓
So, what does it mean?
What the heck are
Big Girl Knickers?
There's a saying in the UK. When something's scary - when every instinct is telling you to put it off and your stomach is doing something unpleasant - you just have to put on your big girl knickers and get on with it.
It means doing the scary thing anyway. Not because it stops being scary - it doesn't, not always - but because the scary thing is almost always the thing that actually makes a difference.
Running a business is full of those moments. Raising your prices. Saying no to a client who isn't right for you. Posting on social media when it feels a bit exposed. Launching the thing you've been sitting on for months.
This programme is four weeks of doing those things. Together.
You know the ones. Putting your prices up (what if they say no?). Selling yourself without the apology. Posting on social media when it feels exposed. Going live on video when you'd rather not. Emailing your list without worrying you'll annoy people. Saying no to work that doesn't suit you. Asking for testimonials. Actually launching the thing you've been sitting on for months.
If any of that made you flinch a bit - you're exactly who I built this for. Every one of those scary things has a plan, a script, and a group of women waiting to cheer you on.
Here's how the four weeks work ↓
What's Inside
From Invisible to Unmissable
Each week, new content drops on the Monday before your Thursday live call. Work through it when it suits you - early morning, lunch break, sofa on a Sunday evening - then bring your questions, your specific business, and anything you're stuck on to the call. Four weeks, four live calls, each one with a clear job to do.
You're out there - but not really. The prices are too low, the drafts folder is full, and the business is not growing the way you know it could. You're good at what you do. You're just not making enough noise about it. Something has to change.
Week one is where you sit down on Monday morning and, for the first time in ages, know exactly what you're meant to be doing. Because we've sorted your vision, a weekly plan built around your actual life, and the list of things you're going to stop pretending you need to do.
By the end of week 1 you will have:
- ✓A vision board that works as a decision-making tool (not arts and crafts) with a clear picture of what you're building and where you want it to be in 12 months
- ✓A weekly and daily plan built around your actual hours and commitments, with your work time blocked in your diary and protected
- ✓Your one quarterly commitment set, committed to, and said out loud to someone
- ✓Said no to at least one thing that had been quietly eating your week - and a plan for protecting your work time from the next one
- ✓A list of the tasks that genuinely move your business forward - and stopped spending time on the ones that don't
This is the week you stop flinching when someone asks your price. We work out what you actually need to earn (not what you've been apologising for), what your customer is genuinely paying for, and exactly what to say when someone pushes back. The Thursday call is the one where I get a lot of "I did it. They said yes" messages the week after.
By the end of week 2 you will have:
- ✓A specific, honest description of your ideal customer - not a vague 'everyone', a real person with a real problem you solve particularly well
- ✓Offers described in terms of the problem they solve, seen through your customer's eyes, not just the features they include
- ✓Prices that reflect what your work is actually worth - not what feels safe - and get you to what you actually need to earn
- ✓Two or three testimonial requests sent, and a habit for asking that doesn't feel awkward
- ✓A rough map of your customer journey with the gaps identified - where you're losing people from first finding you to buying from you
- ✓An idea of where digital products or recurring income could fit in your specific business
This is the week you stop hiding. Not on every platform at once - on the one or two that actually fit your business and your life. By the end of the week you'll have a content plan you can stick to, an email list worth sending to, and something already out in the world that someone who didn't know you before has seen.
By the end of week 3 you will have:
- ✓Three clear talking points that everything you post comes from - so you finally know what to post and why
- ✓A content plan you can stick to without burning out, on the right platform for your specific business and customer (and stopped wasting time on the wrong ones)
- ✓An email list set up or refreshed, with a freebie that makes the right people sign up - and at least one email actually sent
- ✓A full week of consistent posting - including the selling bit most people quietly skip - and asked people to buy something clearly, not just hinted at it
- ✓A working understanding of how to use Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube and email marketing properly
- ✓People who didn't know you before starting to find you
This is the week you do the scary thing. The one you've been putting off for months. Raising your prices. Launching the thing. Finally saying no. We'll handle the imposter syndrome, the comparison spiral, and the family member who keeps asking when you're getting a real job. And then you'll do it anyway - because you didn't come this far to keep hiding.
By the end of week 4 you will have:
- ✓Raised your prices (or got a clear date and a plan for when you will) - and you'll know exactly what to say when someone pushes back
- ✓Put something new into the world - imperfect, but out there
- ✓Done at least one thing you'd been putting off for months - the actual scary one
- ✓The know-how to handle a difficult customer, a late payer or a client you need to let go - without spiralling when it happens
- ✓A way to quiet the mind monkeys, comparisonitis and imposter syndrome ready for the next big moment
- ✓A script ready for when your family asks when you're getting a real job - and stopped waiting to feel ready
You did it. Not just the confidence - although you will have that too. The actual results.
Customers finding you, not just through word of mouth. Sales coming in consistently, not just occasionally. Referrals landing because your reputation is doing the work. Prices you're proud of, not apologetic about. Profit left at the end of the month. A wage that reflects how hard you work.
And a BGK Graduation Certificate to mark the moment. Print it, pin it somewhere, show it off. You earned it.
This is what the other side looks like.
Works for every type of business. Makers, bakers, crafters, photographers, therapists, coaches, retailers, market traders, Etsy sellers, class teachers, service businesses, product businesses, online, offline.
The Live Bit
Four Thursday lunchtimes
with me, live
Here's the thing about online learning: most of us buy it with the very best intentions and then life happens and we watch about 40% of it three months later at 1.5x speed. That's not a character flaw. It's just human nature when nobody's waiting for you.
Here's what actually happens on the calls:
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You ask your specific question about your specific business, and I'll answer as many as we can fit in the hour. Not generic advice. The answer for you.
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A few of you get the hot seat. Bring your offer, your pricing, your content or your copy. If you're picked we'll look at it together live and the whole room will learn from it.
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I give you a proper nudge on the thing you're avoiding. (You know the one.) The calls are where the scary things stop being scary.
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You realise you're not the only one. Every question you've been sitting on - someone else has it too. That alone is worth the price of admission.
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You leave knowing exactly what to do next. Not a vague inspiration buzz. A specific next action, written down, with a deadline.
Can't make a call live? All four calls are recorded and the replays go up the same afternoon. And if there's something specific you want eyes on, you'll find a short question form inside the member area and Facebook group - fill it in ahead of time and I'll answer your question on the call. So even if you can't turn up live, your specific question still gets addressed. Calls run for 60-90 minutes, starting at 12.30pm UK time to suit as many time zones as possible.
Plus: your own private Facebook community
The Facebook group is open right now, so you get access the moment you join. It's where the between-calls magic happens - the "I just did the scary thing" posts, the quick questions that can't wait until Thursday, and the kind of support you only get from women who understand exactly what you're building. I'm in there too.
BGK prep work is going in shortly - join now and you're already ahead before the first call.
Your Guide
Hi, I'm Claire.
I've made every mistake you're trying to avoid.
In 2010, my marketing agency went under when my biggest client went bust overnight. I was left with a significant tax debt, a young daughter, and the dawning realisation that I needed to figure out a completely different way of making a living - and quickly.
I built The Girls Mean Business in the gaps. School runs, a small child, a house to run, a mother to keep an eye on. From 2013 I started building things that worked - digital products, memberships, recurring income - and I haven't looked back.
I founded The Girls Mean Business in 2011 as a community and education platform for women running small businesses. Since then I've worked with thousands of women - makers, bakers, photographers, therapists, retailers, crafters, people who run classes, service providers of every kind - and the same things come up again and again. The same doubts. The same pricing problems. The same "I know I should be doing X but I don't know how."
Which is why I built Big Girl Knickers the way I did. No waffle, no teaching you things you don't need. Just the foundations that actually matter, the scary things handled in order, and a live call each week where I can give you a proper nudge when you need one. It's the programme I wish I'd had in 2011.
2011
Founded The Girls Mean Business
£2M+
Generated through memberships and digital products
10+
Years building and teaching memberships
Is This For Me?
Big Girl Knickers is for you if...
This programme works for any type of small business. There's no "it's really designed for coaches" small print. Makers, bakers, photographers, crafters, therapists, retailers, service businesses, class teachers, online, offline - all welcome.
This IS for you if
You're running (or starting) a small business and feel like you're winging it
You know you need to market yourself but don't know how to make it work
Your prices are probably too low and you know it
You're working hard but not making the money you should
You want practical help - not inspiration, actual action
You're done buying courses and never finishing them
This is NOT for you if
You want a magic shortcut that doesn't involve actually doing the work
You already have a thriving business making the money and working the hours you want
You want someone to just do everything for you
You're not actually prepared to show up and try things
Don't Just Take My Word For It
What happens when women actually do the work
"I worked on the courses and put them into practice. I started working only 6 hour days and weekends are for family and 'me' time, GUILT FREE! Yet I turned over 3x more in 6 months than I had EVER done! Mr S and I refer to our life before I joined the programme as Before Claire. 'B.C' - get it?"
BGK member, Wedding Photographer
"I made lots of adjustments to how I promoted my business and set myself a target of increasing my fee book by 50%. I reached that target within 5 months and finished the year having increased my fee book by over 80%! The Big Girl Knickers course is well worth the investment. It paid for itself in the first month for me!"
BGK member, Accountant
"BGK was THE BEST single investment I made in my development since I started my business. Claire really understands her client. She knows we juggle, she knows we have doubt and mind monkeys, she gets it! I am PART of something. I have a support network. I have Claire, who really knows what she is talking about. Claire and BGK made me listen, it made me think, it made me dream, it made me work harder and smarter and now those dreams are becoming a reality."
BGK member, HR Consultant
"I have had my own business for a few years and not really known what to do with it, let alone made any money. But BGK has helped me work out which direction to go in and who my ideal customer is. Claire also helped me get rid of the mind monkeys and actually make some money instead of having an expensive hobby! I have finally dropped my hours in my day job to less than half."
BGK member, Antenatal Services
Ready? Let's Go.
Join Big Girl Knickers
Four weeks. Four live Thursday calls. Everything you need to start building the business you actually want. Starting Monday 20th April.
Early Bird Price
BGK Business Bootcamp
Pay in full
£197
That's less than a single hour with most business coaches (including me) for a complete business foundation, four live calls, and lifetime access to everything.
Secure checkout - card or PayPal
BGK VIP Bundle
Pay in full
£247
Everything in BGK, plus:
- One quarterly BGK Virtual VIP Day Live coaching, hot seats, real decisions made in real time
- VIP group hotseat call An extra VIP-only group call to put your business in the spotlight
- Six BGK Wizards Custom GPTs built by Claire from 30 years of marketing experience. Your AI toolkit for pricing, offers, content, ideal customers and more. Like having Claire on call 24/7.
- The BGK Swipe File Vault Ready-to-use emails and scripts for every BGK Moment
Secure checkout - card or PayPal
If you're thinking "I'll come back to it" - that's the instinct that keeps people exactly where they are. The first call is Thursday 23rd April. Join now and start the prep work in the Facebook group today.
Why Go VIP?
The VIP Bundle is for women who want to go further, faster.
BGK gives you the foundations. The VIP Bundle gives you the fast track: more access, more support, and a set of tools that keep working for you long after the four weeks are over.
The BGK Virtual VIP Day
A full quarterly session where we work on your actual business challenges together - live coaching, hot seats, real decisions made in real time. One session alone can change the direction of your next quarter.
VIP Group Hotseat Call
An extra VIP-only call where your business gets the spotlight. Specific, tailored advice for your business, plus the benefit of hearing how other VIP members are tackling the same challenges.
Six BGK Wizards
Custom-built GPTs I've created from 30 years in marketing and working with thousands of small business owners. Six Wizards covering pricing, offers, content strategy, ideal customer profiling, marketing copy and business planning. Like having me at your kitchen table at 2am when you can't sleep because you're worrying about your prices.
The BGK Swipe File Vault
Ready-to-use email templates, scripts and word-for-word frameworks for every BGK moment - raising your prices, launching something new, asking for testimonials, saying no to a client. Copy, paste, tweak, send.
Here's the thing about Big Girl Knickers. The name is cheeky - the content isn't. This is a proper, thorough, practical programme covering the foundations that make or break a small business. The things most people spend years trying to figure out by themselves, through trial and error and an expensive amount of wasted time.
In four weeks, with four live calls and a full library of content you can go back to again and again, we can shortcut a lot of that. Not all of it - building something good takes time and work, and I'll never pretend otherwise. But we can get you clearer, more confident, more focused on the right things, and considerably less likely to be making the classic mistakes that keep capable women from earning what they should.
You know what you need to do.
You've probably known for a while.
Sometimes you just have to put on your big girl knickers and get on with it.
I would love to have you with us right now. Prep work is going into the Facebook group any day - join today and you'll hit the ground running before we even start on Monday 20th April. And the group itself is fabulous: warm, honest, no performing, no showing off. The kind of room where women tell each other the truth about their businesses and genuinely cheer each other on. See you there.
Love, Claire xx
P.S. Still not sure? Ask yourself where you want to be in three months. Either you'll have done something about it, or you won't. Big Girl Knickers is about doing something about it. Four weeks, four Thursday lunchtimes, one very good push in the right direction. You can do that.
Got Questions?
Frequently Asked Questions
When does the content go live?
The content drops week by week, the Monday before each Thursday live call. Phase 1 goes live on Monday 20 April, Phase 2 later that week. Phase 3 on Monday 27 April, Phase 4 on Monday 4 May, and Phase 5 on Monday 11 May. This gives you three days to work through each week's content before we get on the call together - enough time to get stuck into it, not so much that the momentum fades. The Facebook group is open right now, and prep work is going in there shortly so you can get started straight away.
When are the live calls?
Every Thursday at 12.30pm UK time, starting 23rd April. Calls run for 60-90 minutes. We've chosen lunchtime to suit as many time zones as possible. If you can't make it live, the replay will be available later that same afternoon.
How much time do I need each week?
The live call is 60-90 minutes. The content for each week takes most people an hour or so work through, depending on how much time you spend on the action steps. The whole thing is designed to fit around a real life with real time constraints - not an imaginary one with six spare hours a day. If you can find 2-3 hours a week, you'll get the full benefit.
What if I miss a live call?
All calls are recorded and the replay goes up the same afternoon. You won't miss anything. That said, the live calls are where the magic really happens, so try to make as many as you can.
Do I need to be on Facebook?
The private community runs on Facebook, and it's a big part of the experience. If you're not on Facebook you can still do the programme and attend the calls, but you'll miss out on the between-calls support and community. Most people find the group is one of the best bits.
I did the original BGK years ago. Is this the same?
No. This is not the old programme with a fresh lick of paint. This is a brand new 4-week intensive written entirely from scratch, with new scripts, new content, new structure, and new thinking shaped by everything I've learned working with thousands of women business owners since then. The world has changed. Social media has changed. The way we all work has changed. This programme reflects that. You'll recognise the spirit of it (the warmth, the practicality, the refusal to faff about) but the content itself is all new. You won't be sitting through things you've already covered. And if anything, this version goes deeper on the stuff that actually matters.
What type of business is this for?
Any small business. Makers, bakers, photographers, therapists, coaches, retailers, service providers, class teachers, market traders, Etsy sellers, online, offline. The foundations work because they're based on good business and good marketing, not one specific business model.
Is this included in any of your memberships?
No. You might have seen the original Big Girl Knickers from years ago inside one of my memberships, but that's a completely different (and much older) programme. This 2026 version is brand new, built from scratch, and is only available here. It will not be added to any membership.
How long do I have access?
Lifetime access to all course materials and call recordings. The Facebook group runs for the duration of the programme. You can go back and revisit the content whenever you need to.
Can I get a refund?
Because this is a digital programme with instant access to the content and community, refunds are not available. Please make sure it's right for you before you buy. If you're unsure, drop me a message and I'm happy to chat about whether it's a good fit.
What's the difference between BGK and the VIP Bundle?
BGK gives you the full programme: all five phases of content, four live calls, recordings, workbooks, and the Facebook community. The VIP Bundle adds a quarterly Virtual VIP Day, an extra VIP-only hotseat call, six BGK Wizards (custom AI tools built by Claire), and the Swipe File Vault of ready-to-use templates and scripts. If you want more access, more support, and tools that keep working for you after the four weeks, VIP is the one.
This programme is designed to help you build the foundations of a sustainable small business. Results vary depending on your individual circumstances, effort, and business type. We make no guarantees of specific income or outcomes. The testimonials and examples used are real but individual results will differ.
Big Girl Knickers is a product of The Girls Mean Business, a brand of Serious Businesswomen Ltd. All prices shown are in GBP and inclusive of VAT where applicable. Early bird pricing is available until midnight on Sunday 19th April 2026 and will increase to the standard price after that date.
© 2026 Serious Businesswomen Ltd, trading as The Girls Mean Business. All rights reserved.