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15-Minute Membership Plan

The 15-Minute Membership Plan works out what your membership could be, what to put inside it, what to charge, and how many members you need for the recurring income you want.

The 15-Minute Membership Plan

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Claire Mitchell

Hello, I'm Claire

I live in an old mill in North Yorkshire with my family, my little dog Meggie and a flock of rescue chickens.

I've had my own business since 2005, and this one since 2011. Within eighteen months of starting it I was having six figure years, and I've carried on ever since.

I run my own memberships, and they bring in five figures every month. The last time I launched one, over 400 people joined.

I help other people build theirs too. Tonya heard me talk about do-along memberships, started one of her own, and now makes around $2,000 a month doing things she'd be doing anyway.

What you'll have worked out

  • 1What your membership could be about, starting from what people already come to you for
  • 2Who it's for, what it solves, and why they'd still want it next month
  • 3What goes inside it, and what you can leave out
  • 4What to charge, and where membership prices actually sit
  • 5How many members you need for £1,000, £2,000, £5,000 or £10,000 a month
  • 6Where your first members come from, and the first ten people to tell
  • 7Your membership plan, on one page
This isn't a coaching thing. Memberships work for dog trainers, accountants, gardeners, wedding suppliers, bakers, artists and golf clubs. If people come back to you for the same thing more than once, there's a membership in it.